How Has Technology Impacted on the Olympic Games

YEAR 10 PASS ASSIGNMENT How has applied science impacted on the Olympic Games? Consider 1. How has engine room contributed to the military operation levels at the Olympics (5 Marks) 2. The Impact of technology for participants, officials, coaches and spectators (5 Marks) 3. What argon the major honor adequate-bodied implications of the use of technology at the Olympics? (5 Marks) 4. In your opinion how will future advancements in technology effect i) Future Olympics ii) Participant in maneuver How much has technology impacted the Olympics?Id say greatly due to the actionance levels of the suspensors, the opportunities for the participants, coaches, officials and spectators, the ethical implications and the ongoing breaking of records through and throughout history. Technology take places improving and wherefore improving the athletes as closely so the question is, how far foot they go? 1. In the Olympics, technology has contributed to the performance of athletes greatly d ue to new training techniques through technology and the advancements in technology like clothing, playing surfaces and equipment.Technology has besides allowed athletes to rec over from deformity faster through rehabilitation technology like fitness machines which isolate head words of weakness inside the body and creates an exercise which strengthens the point of weakness and therefore encourages the athlete lead to a full recovery and even perform better when they return to the lark about. In swimming, Speedo, a swimwear company have unquestionable a Fastskin3 travel System which includes goggles, cap and a suit( shorts for men and full suit for women. This quipment has revolutionized the sport of swimming by offering swimmers a cohesive, hydrodynamic solution to rap through the water with maximum efficiency. The Speedo FASTSKIN3 Racing System offers unrivalled benefits to swimmers, including a full body passive broom reduction of up to 16. 6%, an 11% improvement in the swimmers oxygen economy enabling them to swim stronger for pertinaciouser, and a 5. 2% reduction in body active drag , to create the gentlemans gentlemans fastest cap, goggle and suit ever. This is from the Speedo website explaining the technological advancements in the Speedo swimsuits over the years.This combination of the cap, goggles and swimsuit is said to be gentlemans fastest. In long outperform cycling, the athletes use the latest technological advanced bikes that have inflammation weight frames, large, thin tires (to achieve more surmount per pedal and give a smoother ride), comfortable saddles and handlebars, and several gears for going up and down hills. They also use heart rate monitors to track and cadence where they should be in the raceway. In training, the athletes would measure when and where their heart rate should be in the race and then transfer this into the race.Another technology utilize by long distance cyclists is a simple two way radio which commu nicates with fellow team mates and the drivers behind the cyclists telling them when a break is coming up or a turn is approaching. The athletes also have a suit, helmet and shoes to wear while riding. The suit, helps the athlete plosive consonant dry and cool as well as filtrate sweat off the body. The helmet provides an aerodynamic form reduces wind resistance and obviously provides protection for the head when falling. The shoes the athlete wears provides comfort and intrigue on the peddles for the long journey.In Athletics, there are many sports which rely on the technology of the surface, the equipment the athletes use and the clothing they are wearing. In sprinting, the athlete needs light weight shoes like the Lunar Eclipse+2s which proides maximum comfort and flexibility for the runner. The shoe also provides the added st faculty for the athlete without the additive weight to the shoe. The suits they wear also affect their performance because they keep the body cool and h olds the muscles steady as they run so they dont draw up or send the muscle into spasm.The surface also effects the performance of a sprinter because if the surface they are competing on is sand, then the athlete would not be able to perform at theyre best. But if they competed on a synthetic track ( which is used in capital of the United Kingdom 2012), they would be able to perform to their absolute best. This washbowl also be related to other sports like any court related sports like tennis, athletic field facts and cycling. 2. The Olympics are an event which technology is used by participants, officials, coaches and spectators.Technology has made a massive impact on the Olympics now because spectators can now access turn outs from their mobiles, athletes can look over their technique through watching a pictorial matter of themselves slowed down to a speed of 1000 images per second, officials can tell whether an athlete won a race by 1 millisecond or 1. 1 milliseconds through technology and coaches can watch and measure their athletes performance. All these things came from and through technology. Spectators now have higher(prenominal) viewing opportunities and better understanding of the results through television.The officials are able to explain the results through their digital quantify technology and show how the athlete won or lost. Not only do spectators have the opportunity to understand the results they can view them anywhere they go through their mobile ph hotshots or laptops. They have the ability to whip out their ph integritys and check results in the 100m final in the athletics and by going into special London 2012 apps on iPhones, iPads, Android phones and simply the London 2012 website.The technology that spectators are available to now, is beyond imaginable and spectators dont even have to be at their games to enjoy them, they can watch the games through their TV, mobile phones and laptops. Athletes and coaches now use video analysis t o perfect the athletes techniques by going over the videos again and again until the athlete is perfect and ready for competing. The video can be broken down into images which show the different stages of movement. The athlete and coach can then see and tweak the performance and plan how they can resolve the issues in the performance.Officials now have the opportunity to use technology like hawk- eye and goal-line referee to decide whether there should be a point given. The hawk-eye technology shows whether a ball in tennis is in or out and the goal-line referee is used in soccer decide whether there is a goal or not and to provide another point of view for the spectators. Digital timing is another form of technology which officials use in time events like swimming and running events. They use cameras, lasers and pressure systems to determine the times for the athletes in the race.There are pressure pads on the starting blocks in swimming and sprinting events so they can determine reaction times and therefore determining a false start. There are also pressure pads on the walls of the swimming pools so when the swimmers touch the pads, it records the amount of time it took the get there. Lasers are now used in running events to tell the officials when the runner crossed the line and determine who came stolon or second by 1 millisecond. All this technology in the London 2012 Olympic Games was provided by a company called OMEGA who specializes in this grammatical case of technology.BMW have created a technology which tracks a device on the athlete which shows the movement of them. It is mostly used in long jumping because it shows the elevation and distance the athlete jumped as well as the speed they were travelling at. This sort of technology has evolved from film camera, to high speed digital video, to todays 3D machine vision technology. 3. Technology in sport is aimed to - achieve ultimate human performance aid performance facilitate faster times help athletes break records faster recovery from injury -make performance more efficient These definitions are from Exploring PASS and they are absolutely right. This is what technology is supposed to do for sport but in some cases it doesnt and causes negative effects on sport. These effects are increased injuries, possible loss of tradition in the sport and the exclusion of athletes due to loss of access of the technology. In the 1896 Athens Olympic Games, the marathon was run 60 minutes slower than the 2008 Beijing Olympics.This shows the effects technology has had on the Olympics because as time has carried on technology has advanced and so have the athletes therefore beating records every year. Now, what would happen if the athlete who came first in the marathon in 1896 ran the marathon today with all the latest technology and the newest equipment? The Olympics is a massive multicultural event which has a lot of 3rd world countries which only compete in the sports that they have ac cess to like athletics.Some countries dont have access to the expensive equipment and advanced training equipment which is necessary to keep up with the world. Higher Financed countries like USA are able to experiment with technology and find new ways to improve their athletes performance which is why they had developed a $5million pursuit bicycle to minimize air resistance and create a better time. Only athletes with the proper economic status would be able to gain access to this equipment. In Australia we have the AIS ( Australian Institute of Sport ) which is facility who develops athletes to their ultimate best.Not only does this institute help athletes reach their best, they are one of the leading facilities in Sport Technology. The AIS keep moving forward in the ways of sport technology and our government provides greatly to help support their research. The Olympics is one of the most competitive sporting events in the world and some athletes conceptualize that they need to d o whatever it takes to bring home a gold. This can result to drug use, mostly steroids. Steroids is a drug which enhances your performance and helps you gain an edge on the sport.Even though this may sound good, there are disadvantages to this drug. There is self-assertive behaviour, depression, sterility in males, masculinisation in women, heart disease and liver damage. Since their have been athletes to have done this, drug testing is a common constituent in the Olympics to ensure a sense of equality in the games. Technology can also be used to lessen the detection of drugs for which you might of used. Diuretics are used to reduce the presence of drugs in urine. Epitestosterone is biological form of testosterone and Plasma expanders are used to increase the fluid component of blood.So technology in the Olympics can be used for good and bad reasons, it can be expensive and inaccessible to some countries which also creates inequality in the games but even though their might be ine quality when training, technology in the games makes sure that every athlete is given a fair go by digital timing and drug testing on all athletes. 4. i) As technology is being improved everyday and every Olympics, new records are being made, I think that in future Olympics records will still be beaten but as the years go on the athletes wont be able to go any further and so technology with have taken over the Olympics fully.But I also think that athletes will see that there is a limit and stop before the sport they love loses its tradition and meaning. Since the athletes will only use technology if they need it to train, I think that the technology used in faster recoveries will never reach a limit and just keep advancing through the ages. For example, Athletes wont have to apprehension about serious injury since they have a machine which can regenerate a muscle back to full health in a day or hours.Technology will never have a limit so forming new training techniques and new equi pment for the athletes to use will help the athletes stay inside of the ethical guidelines of the Olympics but the athletes will not have technology attached or inside of them to enhance their performance so it doesnt destroy the sport. ii) Since technology is advancing and now that you have the opportunity to play tennis inside your own home using a Wii or Xbox Kinect and play other rough the world means that soon everyone might want to do this and less people will want to participate in sport outside.Technology will soon want to accompany all physical and mental types around the world so a new technology that might want to involve decrepit people thinking they are playing sport through a headset might transfer itself to the teenage generation and then move to all the others and therefore taking away participation in sport. Not only will this cause possible health problems for people who use such technology, it can also lead to social isolation. Technology which is used for spor t performance should make the participant go outside to perform rather than stay indoors, technology should enhance the sport and not do the job for them.

A Story of an entrepreneur

Entrepreneur is an individual who organizes and operates a business and taking financial risk to do so. The entrepreneur is comm further seen as an innovator of new ideas, and business processes. E actu entirelyy wiz has different strengths and weaknesses ,and entrepreneurs are no exception. But all entrepreneurs share certain qualities. We all go to bed about Md. Yuans, Salmon F. Raman, Bill gates, Richard Brannon and so on. They create such a miracle in the world as an entrepreneur.But direct we are talking about a person who is not such popular like hem just now he an real life entrepreneur He earns very low but he can be the great example for us or those who wants to be an entrepreneur. His name is Md Kafka All, An entrepreneur. He is a freedom fighter and now he is a hawker of Goulash Hawkers Market ,make his earnings by swoping cloth products like T-shirts, pant, childrens outfits and other materials. He was born in 1950 in National at Lakehurst district in Islanders villag e . He is the youngest son of Mohammad All and Nazism statue.From childhood he was familiar with poverty and at very early GE he lost his parents. Md. Kafka all is not an educated person at all. He Just went to school only for unity twenty-four hour period And that day he decided that he will never come to school again But this fact cant beat his confidence. In 1971, he participated in the war. After that 9 month bloodshed war. He lost everything. He had nothing to do at that time. So he took a loan of only 500 satiate from a relative and then came in Dacha 1975 . He didnt have any plan or idea. He didnt knew his destination.But he had only one thing and that is courage and self-confidence. He slowly made connections everywhere. He met as many people as he could and bullied up relationships. Afterwards, this people helped him. They took him to guiltiest and attached him how to do his business. From that day he started a new life. Then he started his business by a rickshaw van fro m one area to another to sell his product like T-shirts, pant, childrens outfits and other materials. Then after some time he rented a small frequent with his product in sultana.It is true that Kafka all is not as popular as the other entrepreneur but now he is much solvent. Now he is the owner of his own shop in the goulash hawkers market he is very much popular for his honesty. He usually opens his shop at 900 am and finishes his work 1000 pm. So he works for 14 hours a day,but in the seasonal times like Did he works for almost 20 hours daily. Beside him,his grandson helps him to work. Basically, in that location is only one employee working in the shop but in seasonal times he hires 4 employees by working in two shifts and he pays 3000 take to each employees and besides provides food and shelter to them.He also give them performance bonuses so that they get motivated to attract more customers. He rations the bonus by the number of products sold by an individual employee. He max imizes his profit in the winter seasonThis is peak time he sells his product the most. He also makes a handsome amount of profit in the national festivals like Did LU flirt and Durra Pupas. He incurred a severe loss when there is a hart. Hart interrupts his daily business routine. Let is quite impossible for him to various places. He mainly asks for people from his relatives and brings employees room his village.He expects good behavior from them so that they can deal with customers effectively. Elf they fails to maintain this,he fires them out. He expects honesty and loyalty from the employees. From Sultana and Maryanne,Saber All brings all his Readmes garment products. He had many dealers and keep rule-governed contact with them, and bought good from them. Very rarely he buys the goods on cash but most of the times he buys them on account. His daily sales tax is equivalent to 2000 to 3000 Take and from there he makes a profit of 700 to 900Take. He states that he is quite happy w ith the profit he makes. The customers mainly comes to his shop because he charges less then the other shoppers which sit Just beside his shop. He attracts the customers by the diversity of the products. The most interesting fact is his main customers are not the reject class people but the higher class ones from the trip-state area like Goulash and Banana?and they are the regular ones He gave an advice to us about what a person need to be if he she wants to be an entrepreneur.He states that every entrepreneur must believe in himself. One should maintain honesty and believe in the decisions he make. He notes that without honesty no one can succeed in life. One should be hardworking to achieve the goal of the business. We should salute and delight in this Freedom fighter because instead of all this ups and downs he never gave up. He continued his business even after incurring a loss. He has redoubted self confidence which made him able to run the business for 38 years. That is wha t a true entrepreneur have to have.

A Case Study of Virgin Airlines Essay

Internationalization of the backing nowadays app atomic number 18ntly became a trend for the organizations to expand their market position and amass the competitive advantage among their contemporaries. The extent and nature of seam activities are almost as diverse and comprehensive as the totality of the social and economic post of a man. Various strain activities ac experienced the opportunities that the internationalization may deliver. Through their ability and capacity to expand their business operations, internationalization is lavishlyly possible. For most of the time, the high degree of the competition under the umbrella of an industry and the number of competitors that are engaged in the creating the same product and/or services or a great deal referred as the competitors that are closely link up can ca engage market stiffening and will tend to saturate the resources. This idea is integrity of the reasons on why the businesses are moving into foreign markets.See mor e Old Age Problem essayBackground of the StudyThere are businesses that in the come forward of the operation had a great investment and one of which is the airline industry which can perform in either local and/or international markets. This shape of service is one of the broad classifications of the business services. Part of the business operation should cater to individualized unavoidablenesss of people or with rendering of a personal service. In this industry, the passengers or the travellers needs the efficiency in travelling in form of safe and friendly services. One of the organizations is Virgin Atlantic Airways that is considered as one of the leading airlines. Like the other(a) companies that play actively in the international market, there are challenges and experience different changes in their operation.But unlike the other businesss ideas, the VAA believed in the option that it is more positive and much less risky to invest in a long-term change class to satisfy the need to grow in the future (Blue Sky, 2009). Apparently, the airport dominance has grown competitive in the hospitality industry. In the accommodation of this competitive growth, the melodic line or airline industry plays an essential role in helping the economy to survive although this type of business is a huge investment. The strategies applied in this kind of industry can help the entire organization in finding the dominant position (Bilotkatch, 2007). The connection of the Virgin Airline is outrageous because of the media that serves as a huge market competency advantage. Their strategy is using the media such as television, radio, internet, and even newspaper gave the business an opportunity for promotion.Virgin Atlantic started stake in 1984 with a single 747-200 and flying in route of London to New York. Aside from the gasoline, the business was fuelled with two ideas to offer low price and withdraw a better service. Passengers are the treated as visitors and the bus iness thought of the things to serve better meals, offer more entertainment, create fun, and acquire smiling and anxious flight crews. For over the years, the airlines shook the industry with the project for innovation to provide the quality of service and entertainment. The airline is the first to offer two choices of meals, even in economy class, and spa-services. Thus, they became the industry most favourite in airlines and second largest long-haul carrier on the route of London to New York (Rifkin, 2004).Statement of the ProblemsBased on the setting of the study, it is highlighted that Virgin Atlantic Airlines (VAA) gained the expertise through the market and operational experiences that they performed. In addition, the organizations openness in the innovation and technology and implementing various trade strategies to acquire their unique position in the market. But despite of the benefits that the VAA may receive in performing in the competition, the local market knowledge i s absentminded in the marketing formula of the organization. In association to this observation, there are three interrelated problems identified which can be the centre of the study What is the magnificence of the local market knowledge in performing even in the international settings? In what ways do the local market knowledge affects the business operations of VAA? What are the key drivers of local market knowledge in determining the success of VAA? inquiry Aim and ObjectivesThe main aim of the study is to check out the importance of the local market knowledge towards the success of the Virgin Airlines. The local market knowledge is very broad which can definitely affect the flowing and even the future performance of an organization. In order to facilitate the investigation of the study there are objectives that needs to be considered. First is to determine the factors that need to be considered that are related in recognizing the components of local market knowledge. Second is to assess the applicability of the local market knowledge in the VAA strategies and business operations. three is to measure the extent of applying the local market knowledge towards the VAA business performance. And fourth is to recognize the impact of the local market knowledge in formulating the desirable business operations. These objectives are used as the guidelines in the study in order to conclude what was the paper needed.Significance of the StudyThe significance of the study is not exclusively to simply consider the importance of the local market knowledge and its components but to apply the local market knowledge in the business settings. It is such a challenge to consider the application of the local market knowledge in international settings because of the characteristics of the business, the business environment, the diversification of markets, the involvement of changes, possibilities, and other expectations. Local market knowledge is a basic concept that is usu ally applied in the local businesses or in the small and medium enterprises. It is also a part of the business objectives because the creation of business mirrored the present situation of the market.However, when the local market knowledge and concept is applied in the international setting will shape up various uncertainties, criticisms, and questions that falls particularly in the effectiveness of the local market knowledge in contributing to their success. Through the assessment of the study, there is an opportunity to answer these queries and can be part of the academic context in promoting the strategic business management and operation. In addition, the study can also serve as another output within which the organization can use as reference in their action in determining the local market knowledge.Research DesignThe proposed method in the study is through the use of quantitative method. The appropriate approach is through the help of the survey process that is also consider ed as the primary source of information. This is promoted in the study because of the contribution that can be provided by the participants, making it appropriate in the study. Furthermore, the conduction of survey is facilitated by consulting the related theories that might be addressed in the study. Through the means and reviewing the related theories, there is an assurance that the return of the survey will explain and interpret the views of the participants regarding the take presented before them. The objective of the method is to determine the attitudes of the respondents through the quantifiable measurement.Data AnalysisOnce the target participants are identified, the appropriate method should be applied. Since the participants are the primary source of data, their perception will treat seriously and manifested in the results of the survey. Quantitative enquiry method is possible in many ways and the use of surveys or interviews are common. The most important objective of t he methodological section is perhaps to make a comprehensive data which can be analyse and aligned with the aims and objectives of their entire study.The collected information can be analyzed through the use of factor analysis. With the help of the theoretical basis or background, the result can be posted well. Therefore, there is a need for factoring the result on to two aspects (a) correlation of the results and (b) consideration of the factors, elements, or structure on designing good local market knowledge. In presenting the results, the study will review the theories consulted and determine in which among those theory/ies manifested in the study. At the end of the study, the research can definitely give the strong points that centers in the aims and objectives of the study.

Management Theorists Summaries

Chandler The permit Logic of Industrial Success Main claim Successful companies exploit economies of scale and scope in capital-intensive industries by investing in Production capacity technology, research & development Strong management hierarchies internal and international marketing and distribution net contributes Secondary claims The ? st companies to make these investments dominate their market and are First Movers they give up the upper hand on the Experience Curve and thus a competitive advantage, and they maintain their plaza through constant innovation and schema. Growth through unrelated diversi? cation is a poor business strategy the right idea is moving into related product markets or to expand geographically Companies in an oligopoly pose stronger through intense competition. Companies grow horizontally by combining with competitors, and vertically by moving receding(prenominal) to control materials and forward to control outlets. Greiner Evolution and Rev olution as Organizations Grow Main claim organizational growth is characterized by ? ve succeederive developmental phases, each with a management focus and style, and each followed by a predictable crisis management practices that work in one phase are unsuitable for the adjacent and precipitate the crisis.Secondary claims Organizations should not skip phases some go quickly through them, some regress bill managers whose style is no longer appropriate should remove themselves Growth is avoidable The future of an organization is situated predominantly by its history (behavior is determined more by past events/experiences than by what lies ahead) Phases of evolution (CDDCC) creativity informal, long hours, market feedback Direction hierarchy, specialization, formal communication, managers, supervisors Delegation decentralized organizational structure, empowering of lower-level managers Coordination formal planning, top executives uprise and administrate new(a) systems Collaboration teamwork, problem-solving, open-door matrix structure Phases of revolution (LACRPs) Leadership necessary skills to introduce new techniques Autonomy ? eld managers experience knowledge is restricted by the hierarchy Control top managers look to to regain control of the company Red tape excess restrictions and regulations, bureaucracy, ineffectiveness in problem-solving Psychological fertilization Barney Main claim inwrought and External Analysis provides a balanced view of a ? rms competitive advantage, which is a moving target. External environment analysis (opportunities and threats) cannot explain a ? rms success by itself strategists must analyze its internal strengths and weaknesses. VRIO Framework Value does a ? ms imagerys and capabilities alter it to exploit an opportunity or neutralize threats? (high status and quality, low cost and practical) Rarity is a resource or capability controlled by a small number of ? rms? Imitability is there dif? cult y and cost disadvantage in imitating what a ? rm is doing? (history, numerous small decisions, socially complex resources, embedded cultures) Organization are a ? rms policies and procedures organized to exploit its valuable, rare and costly-to-imitate resources? (reporting structure, management system, compensation policies) SWOT Framework Composed by Internal and External Environment analysis aims to identify the key issues facing a company. Strengths internal resources and capabilities Opportunities external trends, effort conditions and competitive environment Weaknesses and Threats issues that must be addressed to improve a companys stance Tangible Resources Financial cash or cash equivalents, borrowing capacity Physical plants, facilities, manufacturing locations, machinery and equipment Technological tidy sum secrets, patents, copyrights, trademarks, innovative production processes organisational strategic planning, evaluation and control systems Intangible Resource s Human experience, capability, trust, managerial skills, speci? c practices and procedures Innovation/Creativity technical and scienti? c skills, innovation capacity Reputation brand name, quality, reliability, fairness Organizational Capabilities Competencies or skills ? ms use to turn inputs into outputs Capacity to combine tangible and intangible resources to achieve a desired goal Collins & Porras Main Claim Successful companies have a clear reverie made up from a core ideology and an envisioned future that motivate employees and guide decision-making. cell nucleus Ideology guides, inspires and makes work meaningful for employees. Purpose soul of and reason why an organization exists idealistic motivations determine strong beliefs about what is most important Envisioned Future BHAGs clear, compelling goals to engage and energize they should tolerate a measurable objective, be dif? cult but not impossible, and achievable in a long-run period (10-30 years) Vivid des cription paints an exciting picture of the future (whats it going to be give care? BHAG types Qualitative and quantitative for attainable targets David vs Goliath for a common enemy goal Emulation of intention models for up-and-coming organizations Internal transformations for large, established organizations Other Stuff Underlying Assumptions they form the basis of our beliefs and reasoning they are the link between the claim and the evidence (they explain the relevancy of evidence to the claim). Reality beliefs about how things and events work Value ideals, standards of right and wrong and how things ought to be PACCEs always put an article through these ? ve concepts. Persuasive delivery Assumptions and values (beliefs that affect how the author sees the world) Claim (the broader issue, the thesis the author wants you to accept) Causal logic (claims regarding cause and effect) certainty (SCRAAP is it suf? cient, clear, authoritative, accurate, precise, representati ve? )

Life and Music

medicine is as diverse as the people sense of h pinnuleing to its many different genres. My married woman and I be just two of the millions of people around the world who listen to euphony almost everyday. However, my wife and I have a draw poker of differences when it comes to medicine although I sens say that we share the same sexual bop for it ever since when we were clam up at a young age. For my part, intoxicateing medicine was at first an pedantic task because it was part of a class that I had to take during my earlier days in school. in that location was obviously no luck for me to enjoy music as people should.When I was ten age old, I bought my first AM transistor from my classmate. It was the first time in my life when I got the chance to enjoy the music of the Beatles and other bands playing unpolished music at the time. That moment in my life opened the windows of my imagination inasmuch as it sparked a great deal of musical interest on my part. From thence on, I simply just could not have enough of music and I was stuck with the diversion of listening to tunes over the radio. My wife has a strong cultural influence coming from the Philippines because she, too, is a Filipino.I rec in all my wife telling me that she al counselings watched An Evening with Pilita Corales together with her parents when she was still young. Pilita Corales is considered as the Queen of Kundimantraditional love songs write and sung in Filipino languagein the Philippines. If my wife was fond of watching that show way back then, I was fond of watching Lawrence Welk on the television together with my father and mother. Apparently, our differences in our earlier exposures to music bobby pin one reason why my wife and I still have differences instantly in terms of music.It is interesting to know that despite the fact that my wife lived in a coun sweat that is perhaps one of the most culturally rich countries in the world, she enjoyed spending time in the reso rt area than doing folk dances which often involved materials that were indigenously available. Those dances, as she recounted, were always played to the rhythm of local music which, at that time in her life, never befoolmed important to her. She was too young in fact that she lay down it more fun to play in the schools playground than to spend some of her slog time listening to local music and performing local dances.I had the same experience when I was still as young as my wife during her childhood days. The only difference, perhaps, was that I was doubly busy or I had a tougher time at school for I did not only have to learn English but I also had to study music as part of the school curriculum. I had to catch up with my school work and so I barely had the time to realize the pleasure of listening to music and enjoying what it had to offer beyond sensory experience. Today, things have changed a lotand for the better. Fortunately, my wife and I soon learned and appreciated musi c in our lives.In fact, my wife and I began to watch musical plays manage Annie, The Lion King, Blue Man Group, Tarzan, Mama Mia and Miss Saigon soon after we got married. peradventure it was the moment in our lives when we realized that we shared one thing in common after allthe love for music. Each time we are able to watch a musical play, we always love the live performance due to the outpouring emotions that one can feel before a interpret of actors and actresses giving justice to a number of different melodies and rhythms that can not be easily comprehend beyond every performance night.Max Weber understood music as a deeply pregnant part of a societys culture (Turley, 2001, p. 635), which is perhaps why sooner or subsequently people will begin to realize the importance or the role of music in their lives, regardless of whether or not the music they are listening to is indigenous or foreign. That being the case, it is easy to see why people can relate music music touches our inner soul and reaches for the depths of our being that we ofttimes find difficult to express, let alone reach.For me, music helps us remember a lot of things simply because music holds memories. As I see it, music expresses feelings even if there are no delivery to it and it also raises our level of thinking about freedom. Howard Gardner even categorized our abilities to appreciate and even produce music as part of multiple human intelligences (Pfeifer & Scheier, 1999), which makes sense to say that it is crucial for human beings to have an ear for music. Doing so can broaden our mental horizons and enable us to appreciate life even more.While my wife enjoys listening to the music of the Monkees, Carpenters, Beatles and Michael Jackson as much as I do, I still drive to go beyond the sheer pleasure of listening to their music. I teach art and I try to incorporate music into my profession. As much as possible, I try to play music whenever I have my art class so that my students will be able to express their feelings more whenever they hold their brushes and begin painting images with beautiful colors. The way I see it, music is so strong it can evoke our inner feelings and give us the inspiration to make stunning artworks.Because music can charge up our emotions and our memories, music can push art students and artists to greater lengths. In general, music helps people unlock the rarely touched parts of their being (Grant, 2003, p. 173). I cannot imagine my life and my wifes life without music as it has already been an integral part of who we are. Music helps my wife and I remember a lot of things about our past and our culture. It also helps us appreciate our lives and our marriage better each day without having the requisite to force ourselves to listen to music.

How Far Is Macbeth a Gothic Protagonist

How far is Macbeth a mediaeval protagonist? The black letter protagonist who is seen as the main quotation tries to overcome human limitations by make acting as god. Within the novel elements of Gothic is seen which is seen highly in the characters as well as other aspects. Shakespeares Macbeth consists of the central protagonist who is Macbeth himself. Thus, Macbeth is seemed as a gothic protagonist because he urges for a gothic goal which is often for more agent. A gothic protagonist is known to discombobulate aggressively contrasting qualities within the character.This is seen in Macbeth as we see the contrast between Good and evil which is a strong source of conflict within Macbeth. Macbeths character is deeply divided and this conflict kit and boodle itself out in depth. The first act of the play offers an increasing insight into the complex interaction of frank and evil in Macbeths mind. The noble, valiant and loyal soldier of the early scenes is tempted by the visions of upcoming personal glory conjured by the witches and comes increasingly under their influence.The battle between these conflicting elements of Macbeths character becomes evident immediately later on the first of the witches prophecies has come true, when he observes this supernatural soliciting Cannot be ill, cannot be honest. The proposition that Macbeth is a villain in whom there is little to admire is an inadequate judgement of Macbeths character. Macbeth is not consciously and naturally malevolent, and there are many aspects of his character and his downfall which serve to sustenance this.Macbeth was not only a victim of his own actions, nevertheless also of the human condition and the super powerful forces of both his wife and fate. Throughout the play the audience undoubtedly experiences feelings of villainy at Macbeth, but we are also driven, through an understanding of his character, to admiration and sympathy. This would not be the case if Macbeth was a altogether vile and reprehensible villain, and thus the tragedy of Shakespeares Macbeth is clear. Macbeth was certainly no villain to begin with.He is introduced to us as a man of great honour, nobility and strength of morals. He is held in high feign by King Duncan, who addresses him as valiant cousin, worthy gentleman- so highly, in particular, that Macbeth is granted a promotion over Banquo (who seems to be of an extremely worthy and loyal character). But there is a smuggled difference between Macbeth and Banquo- Macbeths ambition and lust for power. He is a man with an unsurpassable swear to advance himself.He himself identifies this quality while he contemplates an action that he is wholly repulsed by I have no spur To prick the sides of my intent, but only Vaulting Ambition which oerleaps itself, And falls on th other. This Vaulting Ambition is what makes Macbeth vulnerable and leads him to commit possibly the most vile deed he can imagine, setting him on a path of destruction. The re is a temptation to use the fact that he could comprehend the vileness of his deed as a reason as to why we should censure Macbeth as even worse a villain.Gothic parable is a form of literature that includes elements of both horror and romance. Most gothic fiction has things that are supernatural, includes feelings like guilt, sin, madness, settings usually in a castle or in dark caves, mystery, suspense, violence, a damsel in distress, and omens or dark curses. The play Macbeth by William Shakespeare is scripted in gothic literature, this is evident through an examination of the feelings of guilt, sin, madness, the battle between good and evil and omens and curses that dramatize place throughout the play.Omens, curses, prophecies, supernatural beings, these are all things that are very common in gothic literature. Shakespeare uses these things to make the play seem darker and have more mystery to it. There are three witches in Macbeth and they make prophecies that will alter M acbeths future. They predict that three things will happen, one of them being The power of man for none of woman born/ Shall harm Macbeth, 4. 1, 91 & 92. Traditionally, characters in gothic fiction have their future predicted by some supernatural being they use this knowledge to alter their life. Macbeth is no different.One would think that it is impossible to not be born from a woman, so Macbeth uses this to gain confidence that no one will ever be able to kill him. Later on in Macbeth, after the witches make the prophecy of Macbeth not being killed by man born of woman, he goes to battle with Macduff. Since it is state to be that Macbeth cannot be killed by man born of woman, Macbeth is told Macduff was from his mothers womb/ Untimely ripped, 5. 8, 19 & 20. After being told this Macbeth decided to go to battle with Macduff and got killed, this shows that the prophecy did alter his life in a way he never saw coming.

Cosmetics and Revlon

Introduction of the Company Revlon Inc. is a leading augmentatives society offering nonfunctional, shinny c ar, fragrance, and personal-c ar intersections. Revlon was formed in 1932, and started kayoed with selling only nail enamels. Over the course of the past 75 years, Revlon has become a leading brand in the cosmetic commercialise, recognized both in the join States and worldwide. Revlon owns popular brands such as Revlon, Charle, Mitchum, and Almay. Revlon has recently been struggling with debt, posting losses for the past eight years. delegacy Statement AnalysisRevlons vision is to glamour, excitement, and innovation through quality fruits at affordable prices. The key acc victimisation of Revlon is to offer high quality beauty intersection points while economizeing the be down for the consumers. I swear Revlon has been holding true to that vision however they could be following it too closely. Revlons recent losses and issues with debt could be attri notwiths tandinged to their vision. bit the answer to solve their issues is uncertain it is clear a b ar-ass strategy is call for to answer Revlon recover. External Analysis External Opportunities Weight Rating grudge 1. Men argon reading cosmetics more 0. 6 1 0. 06 2. languidening of the US vaulting horse making remote grocery stores more appeal 0. 15 2 0. 3 3. Growing trend of using personal care re plications 0. 1 3 0. 3 4. The annex in the mini-baby boomers ( newfangled teens) 0. 1 2 0. 2 5. Baby boomer females visualiseing hideaway 0. 12 3 0. 36 Threats 6. Concern for harvesting safety growing 0. 05 2 0. 1 7. Concerns to the highest degree environment and animal testing growing 0. 07 2 0. 14 8. cast upd gas prices greatly avoid disposable income 0. 15 1 0. 15 9. rude(a) fashion trends 0. 05 2 0. 1 10. Intense argument 0. 15 2 0. 3 1 2. 01 1. at that place is a growing trend of men using cosmetic harvest-times. Product line of credits marketed specifi cally for men depart be necessary to profit in this market segment. Men lead be reluctant to handling products do for women, so separate product lines are necessary. 2. Weakening of the US clam makes any US ground product more appealing in the foreign markets. Not only will peck with other currencies favor the currency wages of acquire Revlon, are huge emerging markets growing in Latin the States, Asia, and India. 3. There has been an overall gain in the utilize of cosmetic and personal care products worldwide.As countries become more developed, more people are earning income to overhaul on these products. Especially in the chance on in States, appearance is strongly valued and cosmetics play a declamatory part. 4. As with the increasing trend in cosmetics, there has been a signifi put upt improver in the mini-baby boomer market. Young teens are using cosmetic, personal care products more, and more. This market of teenage women is huge, especially in the United State s. 5. The original group of baby boomers are blood to r individually the age of retirement. Most have reached their thrill earning potential and now have unwrapsize fares of disposable income.With old age comes the need for cosmetics to help people maintain a youthful look. Retired women of the baby boom era are a signifi chamberpott market segment for Revlon. 6. There have been growing concerns for product safety. Most cosmetics are applied to the face, and some if non properly tested can have adverse side effects. The population is becoming more wellness aware, and is al ways looking at the health effects of e rattlingday products. Most companies now advertise the use of natural ingredients to market to health conscious consumers. 7. There is as well as growing concern for the environment and the use of animal testing.Animal testing had always been an issue for the cosmetic exertion however it is becoming more declamatory in recent epochs. Even more is the growing concer n for the environment. Consumers are looking for products that are not harmful to the environment and are eco friendly from the manufacturing process all the way to packaging and disposal. 8. Increase in gas prices has hurt many industries across the board. Gas is something that the majority of consumers have to buy, and they are forced to commit whatever price is asked. The more consumers have to decease on gas the little to have to spend on items that are not considered a necessity.Costly cosmetics are in all probability one of the first things to be bury when spending take to be cut back. 9. There is a trend of using natural products from fodder to cosmetics. There is a trend of going for a completely natural look altogether, meaning no cosmetics whatsoever. Even natural cosmetics discourage the use of other similar or supplementary products that would normally be used. 10. Competition is fierce in this industry. Marketing, price wars, and product differentiation among the cosmetic industry make it an super competitive industry. Each familiarity has numerous brands that are recognized globally.Breaking consumer brand loyalty can be a hard childbed to accomplish. Revlon has a score of 2. 01 which is average. Revlon has been lacking in taking advantages of the different opportunities that it has. mishap to seize these opportunities will allow competitors to move in and gain the upper hand. Revlon should definitely take advantage of the growing foreign markets, especially in light of the weakening US dollar. In terms of terrors, Revlon has been still in responding to are preparing against them. Revlon has to make sure it markets its products in a way that is fitting for the changing make of the consumer.Product quality is becoming less authorised, as image is becoming everything. Completive Analysis agonistical Analysis porters beers Five-Forces Model Potential development of substitute products I negotiate Power of Suppliers - Rivalr y Among Competing Firms - Bargaining power of consumers I Potential Entry of new competitors Rivalry Among Competing Firms Rivalry is high in the cosmetic industry. A hardly a(prenominal) huge cosmetic makers dominate the market. They all have to deal with the decline in disposable income due to rising gas prices.Companies fight with marketing and toll reduction. Consumers have many ways to purchase these products. mend a queen-size amount of cosmetics are sold in drugstores and large retailers such as Wal-Mart there is still a significant gross sales through with(p) door to door. Competition is acquire so strong that there has been a move to attach door-to-door sales to help divert market trade from competitors. Potential of New Entrants The cosmetic industry is a 200 billion dollar industry. Competition is already high, and the industry as a whole has been faced with difficulties in these economic times.So the threat of new entrants is unlikely. However, new entr ants to the industry could be successful if they can make a quality product at affordable prices. While there is a significant amount of brand loyalty, a consumer would well switch to a more affordable quality product. Potential Development of Substitute Products As mentioned in front rivalry is intense in this market. While brand loyalty does exist, price is becoming a very important factor. As a whole the market for cosmetics is very dynamic. While price is important, quality is unspoilt as significant if not more significant for some consumers. Companies re faced with the difficult task of balancing the two. Consumers will likely switch to a cheaper product with quality even though they power have loyalties to a particular brand. Bargaining Power of Suppliers Bargaining power of suppliers is low to moderate. Rising goodness prices affect all industries. The raw materials used in cosmetics are used mainly by cosmetic and personal care companies. The cosmetic companies do have some leverage, and these companies are able to keep costs down to offer lower prices to consumers. Bargaining Power of Consumers The bargaining power of consumers in this market is comparatively high.Products are easily substitutable and price is probably the close to significant factor. Customers have all of the purchase power, and often lean towards the cheaper products in these hard economic times. Since consumer bargaining power is high, companies in the cosmetic industry are forced to drive their prices down to stay competitive. While there are segments of the market that will kick in a premium for a quality product, are majority of consumers will chose with their wallets. Generic Forces climb Focus Cost Minimization Product Differentiation Broad X Narrow Revlon offers various product lines focused at different segments of the market. The federation was founded on the idea of providing affordable cosmetics. While many cosmetic companies attempt to differentiate their pr oducts from competitors it is almost an impossible task. Cosmetic products are easily substitutable so cost becomes the more significant factor. A broad focus cost minimization strategy is the one I would recommend for Revlon, there are some potential attempts. As for any company, introducing new product lines can be a hit or miss. Revlon had recently introduced a product line called Vital refulgence that was aimed towards older women.The new line was not successful and was eventually dampend, but not without taking losses. I trust Revlon should continue to use the same approach, they just need to make sure enough investigate is done before introducing new products to minimize the chances of failure. Competitive Profile Matrix Revlon Estee Lauder Avon Critical conquest Factors weight Rating Score Rating Score Rating Score 1. Financial Position 0. 3 2 0. 6 3 0. 9 4 1. 2 2. Brand Recognition 0. 1 4 0. 4 3 0. 3 3 0. 3 3. Market Share 0. 35 3 1. 05 4 1. 4 4 1. 4 4. Global Expansion 0. 15 3 0. 45 3 0. 5 4 0. 6 5. Marketing 0. 1 4 0. 4 3 0. 3 3 0. 3 Total 1 2. 9 3. 35 3. 8 Out of the three companies, Revlon is in the worst position. While Revlon does excel in marketing, the amount spend on advertising is piled on to the already massive amount of debt. The most important factors here in this situation are market share and financial position. In both areas, the competition is intelligibly ahead of Revlon. Another significant area is global expansion, and Avon is the leader in expansion. The global market is the key to success in the cosmetics industry and Avons overall score proves that.If Revlon can congeal its financial position, then they can begin to look at competing toe-toe with Avon. However, the longer they wait to straighten out the longer they will continue to fall behind. Internal Assessment Internal Strengths Weight Rating Score 1. unattackable marketing efforts 0. 15 1 0. 15 2. Large distribution network 0. 1 3 0. 3 3. Produces Quality Prod uct 0. 05 2 0. 1 4. Tailors product lines to different segments 0. 05 2 0. 1 5. Strong Brand Recognition 0. 1 2 0. 2 Weaknesses 6. Limited Locations 0. 15 2 0. 3 7. Increase in long Debt 0. 1 1 0. 8. Weak overall financial position 0. 15 1 0. 15 9. Risk of Investing in a Project with No unsay 0. 1 2 0. 2 10. Relatively high prices 0. 05 2 0. 1 1 1. 7 1. Marketing plays a large part in the cosmetic industry. Most companies compete on price. So ultimately the consumers choice is based on the perception of the product. Certain cosmetic lines are marketed towards different groups of people. The success of certain products is restrainly link up to the effectiveness of the marketing campaigns. 2. The channels of distribution also play a large part in the success of any cosmetic company.Today most companies sell their products in a variety of different stores. Having their products obtainable at many different locations helps to keep he competitiveness. Cosmetics are sold at drugstores, grocery stores, and large retailers such as Wal-Mart. Some companies even use door-to-door sales such as Avon. Revlon is beginning to use that approach in certain regions such as China. 3. While price is the most important factor for most consumers, quality plays a large part with cosmetics. Furthermore actual quality is probably less important than perceived quality. 4.Ultimately people are willing to pay a premium for a higher quality product. In the case of cosmetics, quality is less close the product itself and more most the result to the consumer. 5. In order to make market campaigns successful the products themselves need to be designed otherwise for different market segments. For example, cosmetics aimed for the older population usually focuses on wrinkle education and skin firming ingredients, whereas cosmetics aimed for young women readiness offer a lot of color variety and other flashy designs. There clearly exists a different fashion trend among different age groups and different cultural groups.Having product lines orient specifically for each group can help drive sales for each product line. 6. While Revlon does sell its products globally there are large markets outside of the United States that are yet to be entered. Because of the weakening of the US dollar US products are more favorable to foreigners. This event, along with the recent harvest-home and development of these foreign countries form a large untapped market for cosmetic companies. India, China, and South America are becoming huge unsaturated markets waiting to be taken over. The first company to enter and successfully market to regions will become profitable.If Revlon continues to stay in its concentrated markets it will continue to fall behind the pack. 7. One of Revlons largest pitfalls is its failure to reduce its long-term debt. This is due largely to a few failed product lines that Revlon has launched in recent years, with Vital shine being the latest disaste r. A lot of resources are required to launch new products. Not only are there the costs of production, but also the inquiry and developments before the products are actually made. If the new lines do not yield the expected results the company is left in a net loss.In Revlons case, they never get a chance to pay off their debt, and are constantly playing catch-up. 8. Having a large amount of long-term debt is one thing, but for Revlon their overall financial performance is in need of repair. If Revlon able to generate enough income to balance out of their debt they would be very much stop off. Unfortunately, that is not the case. The amount of income and addition of new assets is not enough to keep out with the increase in liabilities. Because of this their overall financial position is very weak. Something needs to be done in order to set the company on the cover path. . The main risk involved in launching new product lines is the potential for complete failure. So much research , time, and capital are spent to launch new product line. If the product does not sell as expected then none of those costs are recovered. Even with proper research of both the product and market, there is always a risk of failure. Already having such a large amount of debt, Revlon needs to take its time and do all the necessary research involved to increase its chance of launching a successful new line. 10. Price is the most important factor involved in the consumers purchasing decision.Cosmetic companies mustiness find a balance between price and quality. Cost reduction is key to the success of any company in the cosmetic industry. If consumers decide to ignore quality, then price becomes the deciding factor. Though some cosmetic companies might sacrifice quality to keep prices low, they tend sell better when consumers have less money to spend. Revlon obtained a score of 1. 7 which is below average. Revlons biggest struggles are faced internally. The inability to pay off their lo ng-term debt and their willingness to acquire new debt leave them in an extremely unstable financial position.Revlon needs to focus on its marketing and product strategies. In these hard economic times Revlon should focus on price minimization. Consumers are more concerned about price these days with all of their purchases because money is tight. Revlon needs to focus on fixing its internal problems before they can begin to adjust to external factors. Financial Analysis Revlons main area of focus should be reducing its debt. Revlon posted net losses from 2004 to 2006. Sales had been direct off during the same period. Net loss per share went from (. 47) to (. 2) from 2004 to 2006. Overall Revlon had been performing poorly, and failed new product launches helped contributed to the losses. By the end of 2006 Revlons long term debt amounted to 2. 3 billion dollars. Because of their ongoing issues with debt, Revlon has been undergoing debt restructuring. Moving forward Revlon must chang e its strategy to help increase sale, while minimizing the addition of new debt. In 2006 Revlon had a catamenia ratio or liquidity ratio of 1. 29 which improved slightly from 1. 25 in 2005. However, Revlons long-term debt still outweighs their assets.Revlon needs to look at its current product lines, and consider liquidating lines that are not generating expected returns. They are better off canceling unsuccessful product lines, then continuing to take on losses. While it may cost more in the short term, reevaluating existing product lines, and doing the research and development to launch new product lines will be more profitable in the long run. donkeywork Matrix Strengths S 1. Strong marketing efforts 2. Large distribution network 3. Produces Quality Product 4. Tailors product lines to different segments 5. Strong Brand Recognition Weaknesses W 6. Limited Locations . Increase in long-term Debt 8. Weak overall financial position 9. Risk of Investing in a Project with No Return 10. Relatively high prices Opportunities O 1. Men are using cosmetics more 2. Weakening of the US dollar making foreign markets more appealing 3. Growing trend of using personal care products 4. The increase in the mini-baby boomers (young teens) 5. Baby boomer females entering retirement SO Strategies1. Create product lines for new markets. (O1,2,5+S1,S4)2. The company should expand in to global markets. (O2+S1,S5)3. Focus existing product lines to their targeted demographics. (O1,3,4,5+S4) WO Strategies1.Open new locations worldwide. (O2,O3+W6,W9)2. Reduce costs. (O4+W10)3. Conduct research before starting new product line. (O1,3,4,5+ W7,W9) Threats T 6. Concern for product safety growing 7. Concerns about environment and animal testing growing 8. Increased gas prices greatly reduce disposable income 9. Natural fashion trends 10. Intense competition ST Strategies1. Expand into global markets. (T10+S1+S5) 2. Reduce costs. (T8+S3) WT Strategies1. Open New Locations. 2. C arefully final cause new projects to maximize their profitability. 3. Research safer ways of product testing and formulate safer and environmentally friendly cosmetics. T6,7,9+W9) plaza Matrix - Financial StrengthRatings Decrease in Debt1. 0 Increase in Assets 2. 0 Net Income Per Share1. 0 4. 0 - Industry Strength product Potential2. 0 Profit Potential 2. 0 4. 0 - environmental Stability Competitive Pressure-3. 0 Going Green Trend-3. 0 Economy Dependent-4. 0 - -10. 0 - Competitive Advantage Market Share-5. Brand Loyalty -4. 0 -9. 0 Conclusion ES sightly is -3. 33, IS Average is 4. 0 CA Average is -6. 0, FS Average is 1. 33 Directional Vector Coordinatex-axis -4. 5+(+2. 0) = -2. 5 y-axis-3. 33+(+1. 33) = -2. 0 Insert Space matrix The SPACE Matrix shows that Revlon has a defensive profile. They are financially unstable, which is why the point falls in the negative quadrants. BCG Matrix High Medium humble Medium StarsRevlon Brand ? sAntiperspirants/Deodorants Low Cash CowRevlon Be auty Tools DogsVital Radiance Brand Revlons star product is their Revlon brand.The cosmetic market is still showing considerable growth, and Revlon has a total market share of 13%. Globally the market for cosmetics is expected to grow with the help of the weakening U. S. dollar. Revlon Beauty tools are the cash daunt for the company. The overall market share for that product line is almost 25% which makes Revlon a dominant player. Growth in that market is expected, but not nearly as much as the cosmetics segments. Market share of Antiperspirants and Deodorants has dropped within the past year. While growth in that segment is expected, Revlon maintains a small share of the market.However, with the right strategy that segment could become another star for Revlon. Lastly, Revlons Vital Radiance line dropped to less than 1% in market share in the most recent year. That segment showed negative growth along with minimal market share. It was a wise decision on Revlons part to discontinue that line as it was generating any net profits for the company. Strategy Recommendation Revlon should follow to strategies to help turn things around. The first recommendation I have is for Revlon to expand its business in foreign markets. Currently the US dollar is weak, which makes US products more favorable in foreign countries.There are huge emerging markets in India and China. As these countries become more developed women have more income to spend on cosmetic products. In these countries Revlon might have a better chance at success if they try more direct forms of marketing such as door-to-door sales. There are rumors that Revlon is considering that strategy for China. While I rely times have changed, and marketing has changed especially with the age of the internet, I believe direct marketing whole shebang well for cosmetics. The typical users of cosmetics are more likely to buy a product if they get to key it in person, or get to try it themselves.I think door-to-door sal es would be successful and could be used in the United States and in other countries. I also believe free samples would be another good form of marketing. Ive noticed that a lot off cosmetic products are sold on the home shopping network in the United States. I think consumers savor more comfortable buying a cosmetic product when they can see how it is used and what results they generate. There are cultural differences between the United States and foreign countries. Revlon should create new product lines tailored to each culture.I believe they are better off making fewer product lines focused on broader groups of people, quite an than making too many product lines. They need to test the waters of each region, and determine the most effective ways to gain market share. The second recommendation that I have for Revlon is an internal one. Revlon has honorable issues with debt. Part of the reason they are in this situation is because of the launch of unsuccessful product lines such as their most recent Vital Radiance. It takes a lot of time and resources to launch a new product line or to acquire new manufacturing locations.Any new product launch poses a great risk for any company. Revlon is not in any financial position to be taking these risks. I believe they need to do two things. First Revlon needs to look at its existing product lines and reevaluate their effectiveness. Lines that are not meeting sales expectations need to be modified or discontinued altogether. It is better for Revlon to accept its losses and start fresh. The second thing Revlon needs to do is to spend all the time and resources necessary to make a successful new product launch. This was obviously not what happened with the Vital Radiance brand.While it may cost more time and money initially, a successful product line will easily be able to recover those expenses. As they make the decision to launch new brands or re-launch existing brands, Revlon needs to make sure all of its advertising spending is put to good use. Revlon is already deep in debt, and they need to make sure than any additional expenses will generate concrete returns. Revlon needs to refocus some of their brands, and launching new ad campaigns can help them do so. Revlon needs to find out which of its products are successfully marketed, and follow those same strategies to market their less successful product lines.Focus is necessary in getting Revlon back on track. Effective marketing can help to increase sales both in the United States and abroad. Pro Forma The US market accounts for over half of Revlons sales. There is great potential for Revlon to expand its global markets. Realistically their sales in the foreign markets should be more than half of their overall sales. Revlons international sales have increased over the past three years, but the growth could be far more rapid. With the reorganization of Revlons current brands they could by chance cut some advertising costs by not having to mark et every product line to the same extent.Refocusing their brands with successful marketing, they might experience a slight increase in sales. I can estimate maybe a 5% increase in sales, and hopefully expenses can remain the same. any(prenominal) extra cash is earned should be used to begin to pay off their debt. However, if neither of the strategies help turn things round, Revlon might consider be bought out by another company. Epilogue Section Revlon had made little improvement since 2007. The company maintains a debt in excess of over 1. 3 billion dollars. Although the company stock price has increased from 13 dollar per share to around 16 dollars. Google Finance) In superior general Revlon is still in the same boat it was in four years ago. Over half of Revlons sales are still from the United States. There has been little progress made in foreign markets. However, things are starting to turn around for the company. Revlon has been facing declines in sales since 2007. Now, in th e first soak up of 2011 they managed to increase sales. (WikiInvest) They are estimated to increase overall sales by 2% this year. These sales are attributed to an increase in spending of advertising. Apparently the marketing efforts are beginning to pay off.This additional spending has helped to assure some of the Revlon brands. While things are beginning to look positive, they are going to need a much greater increase in sales to help pay off the debt. If they continued to lose sales in todays times I would say it would be smart to consider selling out to another company. The recent albeit small turn around might give Revlon one get going chance pay off its debt and become a big player in the industry. Resources http//www. wikinvest. com/stock/Revlon_(REV)/ give-and-take/2566033/Revlon_Reports_First_Quarter_2011_Results http//www. google. com/finance? q=NYSEREV