History and Political Science Coursework Example | Topics and Well Written Essays - 750 words - 1

History and Political Science - Coursework Example Both a stop and an arrest are considered â€Å"seizures regulated by the Fourth Amendment† and â€Å"must be justified by reasonable suspicion of criminal activity on the part of the detainee† before they can be enacted (Harr, Hess, and Orthmann 233). Furthermore, the intensity and scope of a seizure determines the transformation of a stop to an arrest (Harr, Hess, and Orthmann 233). A stop is considered a temporary detention, while an arrest is more of a long-term detention. ... On the contrary, Terry recognized that it may be the essence of good police work to adopt an immediate response. (Harr, Hess, and Orthmann 235) A reasonable suspicion for a stop or a probable cause for an arrest depends on the â€Å"totality of the circumstances† (Harr, Hess, and Orthmann 235). While â€Å"an anonymous tip, with nothing else, has been held to lack sufficient reliability to establish the reasonable suspicion for a...stop† (Harr, Hess, and Orthmann 235), other circumstances, such as â€Å"flight from police† may be a â€Å"relevant factor overall† (Harr, Hess, and Orthmann 235). This should be held in view of â€Å"the totality of the circumstances† (Harr, Hess, and Orthmann 235). One good example given is when a person suddenly fled at the sight of the police in a high-criminal area. While it may automatically indicate any wrongdoing of the part of the person who fled, the overall circumstances provide the police reasonable suspicion . When evidences are found on the person, then there will be a probable cause for an arrest (Harr, Hess, and Orthmann 236-7). How much force can be used by an officer when executing an arrest? How is it determined? => During seizures such as an arrest or a stop, â€Å"Terry allows officers to take all necessary steps to protect themselves if the circumstances reasonably warrant such measures† (Harr, Hess, and Orthmann 238). If the situation requires such actions, the police officer may 1) â€Å"draw their weapons,† 2) â€Å"have a reasonable number of backup officers,† and; 3) â€Å"handcuff individuals or place them in the back of a squad car† (Harr, Hess, and Orthmann 238). However, sometimes, even just a â€Å"frisk [is enough] protective action† during seizures (Harr, Hess, and

Combating Compassion Fatigue Essay Example | Topics and Well Written Essays - 1250 words

Combating Compassion Fatigue - Essay Example Adopting the definition by C. Figley, Sabo (2011) defines compassion fatigue as â€Å"natural consequent behaviors and emotions resulting from knowing about a traumatizing event experienced by a significant other – the stress resulting from helping, or wanting to help, a traumatized or suffering person.† The suffering and trauma experienced by the patient would trigger a response on varied levels in the caregiver thus varied empathy and engagement abilities with theorists arguing on individuals possessing high empathic response and empathy levels to the pain, traumatic experience and suffering of patients as being more vulnerable (Bush, 2009). From the inception of the term compassion fatigue, it has been widely associated with burnout, not only from the workplace negative environmental stressors but also from the physical and emotional needs of the patients which contribute to the caregivers’ anger, depression, tiredness and ineffectiveness. With a long term exp osure to loss and trauma, caregivers would begin integrating their patients’ grief, fear and emotions which would increase their own emotional pain and stress. The theory behind vicarious trauma postulates that such exposure to trauma changes the caregiver’s perspective or cognitive schema with regard to life issues like control, self esteem and intimacy. Secondary traumatic stress would incorporate both vicarious trauma and compassion fatigue due to empathic engagement with the resultant behaviors and emotions resulting in acute stress disorder. Bush (2009) differentiates these noting that burnout involves emotional exhaustion, vicarious trauma involves cognitive schema changes and compassion fatigue involves loss of self. Warning Signs Although the symptoms associated with compassion fatigue vary from one caregiver to another, there are red flags that indicate its existence. Considering the five concepts associated with compassion fatigue, first, the cognitive sympto ms would include lowered concentration, rigidity, disorientation, preoccupation with trauma, minimization and apathy. Secondly, warning signs in relation to emotional consideration would encompass fear, numbness, anger, guilt, anxiety, powerlessness, hopelessness, depression, sadness, shock, troubling dreams experience and enhanced or blunted affect. Behaviorally, caregivers faced with compassion fatigue would be irritable, moody and withdrawn and would experience poor sleep, change of appetite, hyper-vigilance and nightmares. Those affected spiritually would question the meaning of life, lose purpose, question religious beliefs, lose faith and lose purpose. Finally, the somatic symptoms associated with compassion fatigue encompass sweating, breathing difficulty, pains and aches, rapid heartbeat, headaches, impaired immune system and difficulty in staying or falling asleep (Mathieu, 2012). Nature of Problems and their Causes Working environment has been widely referenced as a key co ntributor to compassion fatigue. Prolonged exposure to environments presenting stressors including lack of colleague and administrative support and understaffing would keep caregivers under a situation of constant isolation and alertness which eventually causes mental and physical exhaustion. Interestingly, Bush (2009)

The Interprofessional Working Environment with Vulnerable Adult with Essay

The Interprofessional Working Environment with Vulnerable Adult with Learning Disabilities - Essay Example As individuals, health practitioners and society are informed, take concern and progressive actions, various professional groups backed by government institutions and private ones are assigned either by choice or by obligation to individuals that need the help and assistance to lead a healthy, normal productive life. This study would try to delineate the current status of interprofessional working condition with regards to government programs and support, public and private agenda and contributions, as well as the actual process, problems and situations involved in being an occupational therapist with a vulnerable adult with learning difference. Occupational therapists (OTs) work with individuals with mental, physical, emotional or developmental disabilities to help them improve their ability to do everyday tasks at home and at work (BLS, 2005) with the goal to make clients have independent, productive, healthy and satisfying lives. The Deaprtment of Health through the National Health Service (NHS) in the United Kingdom provide for the necessary support in order to attain a holistic output in all efforts undertaken by both the health and social services sector. As the agency mutate and change over time adopting new policies and programs and discarding those which they deemed outmoded and outdated, professional groups from various agencies are hauled in the scene altogether. Pietroni (1994) described inter-working professional relations developed through hospital teamwork among surgical teams and mental health teams. But the Community Care Act further required social care assessment so that team membership became extended to psychologists, psychiatrists, counsellors, occupational therapists, pharmacists, and most recently, music and art therapists. But also a part of the growing network are from education, housing, court solicitors, voluntary and private sectors (Kingdon, 1992). Stott (1995) observed that by 1990s, the practice-based primary care in the UK have developed into a continuing and comprehensive care that shifted away from the personal doctor. West (1994) added that challenge is already focused to continuing personal care as well as achieving effective teamwork through shared vision, objectives and protocols. The 28 Strategic Health Authorities (SHAs) were introduced in 2002 that led to strategic developments that disbanded former health authorities and also underlined a major NHS issue which is constant change (Leathard, 2003). So that with this preconception, change has been equated to policies and legislations that affect health and social care since. As agencies and professionals with differing background and duties come together to handle individuals with special needs such as vulnerable adults with learning disabilities, a work environment is changed. Many believe that evaluation is still much needed but more also support his integration of different professionals. In a study conducted by Fawcett (2002), it was indicated that among 183 adults who self-reported learning disabilities, over 60 percent admitted that the disabilities persist into adult life. This is prevailing notion as well as a fact that beseech individuals with LD. Here, occupational

International law Essay Example for Free

International law Essay International law can be divided into two main branches; public international law and private international law. According to Corel University Law School, Legal Information Institute; public international law, oversees matters of rights between nations and citizens or subjects of other nations whereas, the latter deals with conflicts between private individuals arising out of circumstances of key importance to more than one nation. Over time the line between private and public international laws has been growing thinner with issues of private international law now linking with those of public international law. This is because the international community finds many matters of private international law of significance to them. In a nutshell, international law governs human actions and interactions at the global heights. For a long time since its inception in the 16th Century, international law consisted of policies and regulations governing interactions between nations until recently when the law was redefined to incorporate relations between states and individuals as well as relation between international institutions. International law has received its share of criticism with the emergence of a school of thought holding that it was mechanism designed by developed countries purposefully for colonization in the modern world. In his book; Imperialism, Sovereignty and the making of International Law Anghie argues that â€Å"the colonial confrontation was central to the formation of international law and, in particular, it’s founding concept, sovereignty. He goes ahead to argue that international law is a modern way of governing non-European people, that economic exploitations and cultural erosion that resulted from the same were strategically important for the discipline. Contrary to Anghie’s thinking, international law would otherwise be a benevolent undertaking had it not been demonized by powerful states to achieve 21st century colonialism. The concept of international law obviously conflicts with the fundamentals of sovereignty which also means independence. This is to say that a sovereign state should be free to run its domestic affairs free from hindrances by outside authority. The proponents of international law may have worked on the assumptions that the sovereignty of a state is not only founded on the self-governing will of its sovereign, but also on its position in relationship to several other states. This implies that if a certain country comes up with policies which are likely to affect its neighbors or other countries then its sovereignty can be subject to violation when international law intervenes. Nonetheless, the general belief is that a state should be able to do whatever it pleases within its territories. It is important to mention that sovereignty of a state means it is free to use its resources for its own prosperity without interference from outside powers. However, developed states have in many occasions meddled in the economic affairs of third world states. It is by right that a third world states control all that is within their territories without interference from developed countries. International law, through international business law paves way for exploitation of third world countries by their developed counterparts. Interdependence is a word strategically coined by developed states to cover up for their deeply buried conspiracy aimed at reaping resources from developed countries under the cover of globalisation. Hopefully, out of their own efforts, third world states may eventually grow to the level of being powerful. In the contrary, world super powers are not stupid to let third world countries grow to be as powerful as them. Because of this insecurity, they invent laws and lie to third world states that it is for the good of the world when the underpinning motive is to increase dependence by developing countries on the world powers. Even if these countries develop, they will be under control of developed states. A good example is the claim by developed countries in favor of their investors on foreign territories. The claim by capital-exporting countries is intended to limit a country’s sovereignty to impose limitations on foreign investors (Sornarajah 136). This may sound as a generous thought to open up equal playing grounds for signatories of international law. However, consider the fact that capital-exporting countries are the world superpowers hosting numerous billionaire investors just looking for places to multiply their billions. Some of these multibillion businesses are state owned corporations. With this kind of law, the world powers will establish multibillion corporations in third world territories in the pretext of privately owned investments. They will offer employment opportunities, good health facilities, education, housing, infrastructure to millions of natives of third world states. Because most third world governments are unable to offer basic needs for their populace, these international corporations will win the hearts of many in third world states. Although political rule will be retained by the hosting governments, such multibillion corporations will have unprecedented control not only over citizens whom they will have won their trust, but also over government policy decisions. By that time, third world states will be literally foreign territories of developed states. Of course a few rich individuals from developing countries will have benefited from this law and established businesses in developed countries. However, because their native governments will be lacking both economic and political powers, their activities will be highly controlled by the host governments keeping them from making any breakthroughs. This treaty might also limit a state’s ability to use domestic legal facilities on foreign investors who break the law since they will be under protection of international law. This is based on the belief that any grievance against an investor operating under international law is an injury to his native country. International law therefore was only formed with the excuse of interdependence between signatory states with the hidden purpose to reintroduce a modern style of Colonialism being witnessed today. In the modern world, economic sovereignty is paramount to any form of sovereignty. Political sovereignty in the 21st century is worthless without economic independence. It is because of this that developed countries continue to come up with selfish policies with the excuse of interdependence. For this reason most third world countries brag of political independence but when they cannot provide for their citizens, they seek shelter from the economic giants who do not offer anything without conditions. Developed countries will always do this through economic sanctions such as freezing donor aid which when implemented cripples the operations of third world states. Nye states that although the potential for benefits in interdependence exist, the potential for tragedy exists as well (179). Nye goes to the extreme to refer to the negative results of interdependence not merely as losses, which would be the opposite of benefits, but tragedy. Tragedy can also be a disaster, catastrophe or misfortune. The after effects of a disaster are usually devastating and repairing the mess requires extraordinary measures usually taking a longer period of time. The shocking thing is that whereas developing countries are obeying international law, developed countries can violate it and get away with it. Israel has been in the headlines for many years over Gaza strip conflict with Palestine’s. The attacks have led to serious violation of human rights and international law. Atrocities committed along Gaza Strip are worrying and one would wonder why Israel is being excused from war crimes trials. Up to date, the international judges still seem to be wondering if Israel has committed enough crimes to be subjected to trials. On the other hand, the United States of America reciprocated against Afghanistan after the September 11th attacks on America’s soil and many innocent lives were lost. Most worrying is human rights violations by US soldiers against war prisoners and terrorist suspects at the Guantanamo Bay detention camp. In 2001, hundreds of Taliban prisoners of war were suffocated to death after they were imprisoned inside metal containers by US military in the Afghan town of Kunduz. Instead of being charged with human rights violations, the world superpower arrested Saddam Hussein and had him hanged to death for war crime charges during his regime. Meanwhile the international law is in full force in developing countries. International Criminal Court (ICC) has issued a warrant of arrest against Sudan’s re-elected leader Omar alBshir over war crime related charges. Currently, the ICC is also investigating human rights violations during the 2007 post election chaos in Kenya and is expected to take in suspects by September 2010. Efforts by the ICC to arrest perpetrators of violence are all in good faith, but how about the rich countries which commit the same crimes? Whereas it will be extremely difficult for a country which has cut off itself from the rest of the world, international law deprives nations from exercising their sovereignty within their territories with respect to the locally prevailing circumstances. The international law in large part works in favor of the developed countries and does not result in the desired interdependence which will empower weak nations. Nations should be empowered to be able to independently and decisively handle their economic, political and legal activities without interference from outside forces which may not understand the prevailing circumstances. It is only when they are empowered that they will be able to have the bargaining power which is critical for interdependence at the international level.

Skin care products with whitening and lightening function

Skin care products with whitening and lightening function Skin care products with whitening and lightening function have been introduced to the Asian market over the past decades years and it recorded as the best-selling product categories in the Asian beauty industry (Ashikari, 2005). According to the study title The Quest for Beauty: Asias Fascination with Pale face (2009) stated the total whitening marketing is forecasted the market will be continuing to $18 billion and the rate of growth is around 12 per cent annually (Deirde, Helen, Mark, 2010, p. 26). In South East Asia, there are more than 62 skin lightening products were introduced in year 2008 (Deirde, et al., 2010, p27). Besides, the involvement of women in the workforce increases in their income and wealth. Most of the women tend to buy the whitening product to lighten their skin (Deirde, et al., 2010). To fulfill the consumer needs, the whitening product was still developing to match the market demand (August, 2008). The result of the Asian women using skin lightening products i s shown in the Table 2.1 Table 2.1: Result of Asian women using skin lightening products Asian country Estimated % of Women Using Skin Lightening Products Thailand 58 Philippine 50 Hong Kong 45 Malaysia 41 Indonesia 60-65 (Source from The Quest For Beauty: Asias Fascination With Pale Skin, p27, 2010) There are a lot of myths about fair skin tone. In the current social context, fair skin tone not only symbolizes womens beauty, but also will project womens marital prospects, job prospects, social status, and earning potential (Ashikari 2003b; Goon and Craven 2003; Leslie 2004). One of the surveys was conducted in The Quest for Beauty: Asias Fascination with Pale face shown Malaysian men thought their partners would be more attractive with a fair skin tone (Deirde, et al., 2010). In the same study, it also stated that different culture may result in different interpretation on the meaning of whiteness. To provide a clearer picture, in Japan, fair skin is equal to wealth and high education level (Deirde, et al., 2010). As in Thailand, the fair skin is always associated with the higher social status and wealth (Deirde, et al., 2010). As contrast to the white, black, in Indian culture symbolize as underprivileged people and often related to dark, dirty, wrong, hell, and etc (Arif, 2004 ). On the contrary, Indian culture prefers lighter skin tone as it associated with the bright side of the culture(Arif, 2004).White, in Indian culture, is regard as a sign of beauty, purity, cleanliness, happiness, and symbol of power (Arif, 2004). Moreover, fair skin is also presented as good marriage in India. Overall, whiteness is an important predictor for presenting the positive image in the Indian society (Arif, 2004). Desires for whiteness, under this chain of associations, is pursued Despite of the diverse cultural different in Asia region, they are holding the common belief to have light skin. However, some of the academics, activists and sociologists reflect the marketing of skin-lighteners as racism. (Sage, 2009; August, 2008; BBC News, 2003) In this research study, not only focus on the advertisement of women magazine in Malaysia, but also focus on whitening body care product. 2.2 Background There are several items will discuss in the session of background which included beauty products for women, the fairness is more craze, discrimination of people, advertising in general for these products, printed advertisement and magazine advertisements. 2.2.1 Beauty products for women Peoples needs and desires to be beautiful are supposed to be identical all over the world. With the aid of beauty product, people can gain confidence and stand in front of crowd without fear. In this modern society, the first impressions brought to people are crucial. People are increasingly emphasis on the appearance rather than other more durable criteria (Barthel 1988: 3) and emphasize on the decoration of the female body, with the aids of the fashion and cosmetic products (Barthel 1988: 8) Based on this reason, the latter product categories, the hair care, fragrance, and personal products are frequently used to enhance the attractiveness and the degree of sexuality on the person. Moreover, beauty also refers to traditional make-up, which included lipstick, mascara and foundation, as well as contemporary make-up, such as tinted/flavored lip balm/gloss (Pawlowski, 2007, p. 62). 2.2.2 Fairness is more craze According to Bray (2002), there are almost half of 35 to 54 years of Asians used skin care product with whitening function, some analysts have said it could be worth billions of dollars. In Asian countries, that has been a trend of growth of whitening and lightening product since that have long histories of utilizing fair skin as a key criterion of personal beauty (Bray, 2002). There is a Chinese idiom One whiteness can cover three kinds of ugliness (Leong, 2006; Eric, Hyun, Kimura, Russell, Bahl, 2008). In people perception, fair skin is always a symbol of elegance and nobility (Leong, 2006). White jade is often used as a metaphor to describe such fairness (Leong, 2006, p.167). The preferences for white of fair skin are common in the modern Asian market (Leong, 2006). In India, for example, a significant part of many Sunday newspapers is dedicated to personal advertisements by men seeking fair-skinned brides (Leong, 2006, p. 168). 2.2.3 Discrimination of people Although skin whitening product can lighten people skin tone, it may indirectly discriminate the races that have darker skin tone. For instance, that is an argument in India due to the Fair and Lovely advertisement. The advertisement showed a young, dark-skinned girls father lamenting he had no son to provide for him, as his daughters salary was not high enough the suggestion being that she could neither get a better job or get married because of her dark skin. (BBC News, 2003). This advertisement has an overwhelming responces. According to Luce and Merchant (2003), 90% of Indian women want to use whitening product and that is a phenomenal trend growth in the number of skin-lightening products. In their perception, fair skin represent good education and more likely to marry well. However, some of the sociologists and academics pointed out that is not only a wrong moral value, but also pollute the young generations mind (BBC News, 2003). According to Lipsitz (1998, p. 3), the power of whiteness depended not only on white hegemony over separate racialized groups, but also on manipulating racial outsiders to fight against one another, to compete with each other for white approval, and to seek the rewards and privileges of whiteness for themselves at the expense-literally-of other racialized populations. 2.2.4 Advertising in general for these products Television, radio station, internet, and even outdoors advertising are categorized as broadcast media. The different promotional tools will deliver different benefits to the advertisers. Due to this reasons, majority of global advertising adopting more than one type of advertising tool to promote their product. 2.2.5 Print advertisement Print advertising defined as the dissemination of advertising messages using visual, printed item, such as newspapers, catalogs, mailers, flyers and magazine advertisement (Jade, nd). Under the strong competition with other broadcast media, such as television and radio, print advertisement still place an important role to the advertiser. Compare with other broadcast media, print advertisement allow to present more detailed information. By the way, print advertisement such as newspaper and magazine refer as a high involvement of media, it means printed advertisement is more selectivity and it can help the company reach the specific target readers and customers. 2.2.6 Magazine advertisement Through magazine advertisement, the company can reach the certain target market in and educated the reader about the product knowledge in the short period. Besides, the cost of the advertising on magazine is much cheaper compare with other communication tool, such as television and radio. From the 1880s onwards, advertising has played a vital role in shaping the form and content of womens magazines. And, it has a clear and strong relationship between advertising and womens magazines. Besides, magazines were designed as forums for national advertisements aimed for women. According to Veronica (2010), there is no indication for change in the near future as the pattern has existed for more than 100 years. Magazines advertisement is essential tool for marketer because it provides a forum for gender targeted advertising. Marketer can effectively deliver their message to the target audiences. According to McCracken (1993), womens magazines refer as a powerful advertising medium since advertising occupies up to 95 per cent of the space in some womens magazines, earning these publications the more appropriate title, womens advertising magazines. Womens magazines, are a sphere of activity that readers view as an area of freedom, free choice and free time (McCracken 1993) and the advertising within creates new wants and needs. The statement from McCracken (1993) indicates the high readership for women magazines. The role of women magazines is slowly changing to the storytelling mechanism of society because of the increase of advertising material. (Jhally 2000: 30). 2.3 Variable 2.3.1 Size of the advertisement In general, the options of the size of the magazine classified into half page, one page, double page or more than two pages (Pu, Y,R, 2003). According to McCracken (1993), women magazines contained 50%-60% of full-page advertisement. There large size of the advertisement provides a clearer advertisement detail and advertiser more easily to correct it. In the recent article, one of the researchers, double page of the advertisement can attract more one-quarter of reader than one page and one page of size advertisement can attract more one-third reader than half page. (Print Ad Placement, 2011) Some of the marketer will prefer half page size of advertisement, if they faced the tight budget problem. In the other research study of shown the one page size of the advertisement are majority which is 85%. (L. Wasylkiw, A.A. Emms, R. Meuse, K.F. Poirier, (2009), This may due to the price of advertising is reasonable and it is more easily to attract attention. 2.3.2 Advertising layout In the study conducted by (Anna Peter, 2006) states that are 3 components in term of layout consists in the printed advertisement, which are visual information, verbal information and brand name. Different of advertisement layout reflect the different characteristic of product. According to the study of Pu, N, R, (2003), the author found that both personal and cosmetic product present their advertisement with visual and copy layout. In general, visual consider as visual element and copy defined as words. This may due to the visual element in the advertisement can serve to the visualization and verbal element serve to the verbalization. 2.3.3 Advertising copy elements Advertisement is a tool that used by marketers to deliver the intended message to their targeted customer. It is crucial to ensure the concept of the advertisement fit with the overall marketing objectives. For print advertisement, display copy and body copy are the two elements of copy sheet. (Anna Peter, 2006) As defined by Wells et al (2006), display copy is the entire element that the reader able to see at the first glance, such as headlines, subhead lines, taglines and slogans. In general, headline is the words in the leading position of the advertisement and it also reflects as selling idea in the advertisement. (Anna, P; Peter, W, 2006; Major elements of copy for copywriting, nd) Usually, headlines of the advertisement presented in the large size and obvious position. With the aims of enhance the readability of the message, sub headlines normally presents in the new paragraphs with larger size and bold type. (Anna, P; Peter, W, 2006) Body copy defines as the text with smaller size typed which to provide a clear and further explanation about the product. (Anna, P; Peter, W, 2006) According to the Anna, P and Peter, W (2006), slogan regarded as a motto for a campaign, brand and company. To increase the probability to recall the advertisement, marketer usually integrated the slogan in the advertisement, to better address the products attribute. (Advertising Strategy, nd) 2.3.4 Color Color is a powerful element which represent for brand identification, feature reinforcement and differentiation. (Anna, P, Peter, W, 2006) Other than that, vibrancies of color also more easily to catch the attention of the audience, provide realism, establish moods and build brand identity. (Anna, P, Peter, W, 2006) According to the Pamela S. Schindler (1986), color advertisement had the higher response rate and better recall probability when compare with the dull blank and white advertisement. In the other aspects, color can be classified to warm color tone, cool color tone and earth color tone. Red, orange and yellow are the example of warm color tone; green, blue and violet are present in cool color tone and earth color tone reflects neutral color. The different colors always associated with different characteristics. Due to the same advertising pattern, some of the color associated in the characteristics of femininity, cultural interpretations or even emotional responses. (Pamela S. Schindler, 1986) For instance, the use of the color red symbolizes love and passion, while the color white generally signifies purity and virginity. (Pawlowski, 2007) Pink is seen to be very feminine which can also be deemed as sexual while pastel type coloring generally refers to non-sexual. (Pawlowski, 2007) 2.3.5 Visual element The roles of visual element in the advertisement not only for catches the attention of reader, but also importance of creating brand awareness and brand beliefs (John R. Rossiter, 1982) According to Kosslyn and Alper, 1977; Kosslyn, 1980, larger size of the visual element can produce the better learning . And, other than memory responses, the visual size also influence on the evaluative responses. (Rossiter and Percy (1978; 1980) and Mitchell and Olson (1977; 1981) 2.3.6 Language Today, English is regarded as an international language. It acts as an important and common language in the world, you can used English in every part corner of world. The statement proved by 72 of in flight-magazine around the world used English as main language. (Veronica, 2010) Although English is a universal language, but the advertiser of some countries, such as Taiwan, South Korean, and United States still prefer their local language to present the message of the advertisement. (Jaehee, J Lee, Y,J, 2009; Veronica, M, S, 2010) As global company advertises their product globally, the languages they used are vary according to the social context. They are usually ignoring the local nuance, and translate directly from their original copy. (Veronica, 2010) Communication with customers is essential in the marketing perspective. The local language can integrate with the local community effortless. In the multi cultural country such as Singapore and Malaysia, there is a diverse market opportunity for each of the races. Hence, by targeting different group of customers, the publisher have to publish different languages of magazines to better address the need and wants of the different groups of people. By publishing different languages of magazines, they can better deliver the message to their reader by the languages that they are familiar to. 2.3.7 Type of Appeal Generally, there are two type of appeal which is rational appeals and emotional appeals. In advertising, rational appeals defined as the element used to motivate consumers through information and logical arguments. (Jeon, George, Bruce, Joseph, 1999) Visual elements were coded as rational if the advertisement contained picture of the brand, before and after comparisons, product demonstrations, or comparatives portraying the competition. The use of rational appeals can be apply by reduce the uncertainly requires, distinct logical, and direct information from the communicator. (Zandpour etal. 1994) Nevertheless, emotional appeals reflect the images and feelings to mold consumers perceptions toward the brand. Among the emotional appeal are storytelling, metaphors, and aesthetics. (Jeon, George, Bruce, Joseph, 1999) Advertising appeal usage can be applied in different product types. According to Cutler and Javalgi (1993), the overall content of the advertisement can be categories into rational, emotional or both. In the past research, the authors found that advertisement for durable goods tend to presents more information than advertisement for nondurable goods. (Abernethy and Franke 1996) However, service advertisement is more emphasize on emotional appeals. (Abernethy and Butler 1992; Cutler and Javalgi 1993) In the research conducted by Golden and Johson (1983), they examined the impact of thinking versus feeling appeal in print ads on various measures of advertising effectiveness. The author defined thinking appeal as appealing to the rationality of the receiver, and feeling appeal as creating a mood and appealing to the emotions. (Golden and Johson, 1983) In this study, they concluded that the underlying reason for the popularity of thinking appeals is the rich of product information, and elicit higher purchasing intentions. (Golden and Johson, 1983) According to a research conducted by McGuire (1969), he denied the effectiveness of emotional appeal in the advertisement after directly comparing the rational and emotional appeal from the advertisement. Based on his research, neither of the rational and emotional appeal outperform of each other. The core idea behind this is that emotional message can also be rational, and vice versa 2.3.8 Product Categories Product categories in the advertisement can be divided into 22 categories. (Nelson Paek 2007) Beauty product was defined broadly, which consisted cosmetic, jewelry and clothing. In addition, special group of products such as womens apparel, perfume and cosmetic categories occupy large portion of total marketing costs. (Veronica, 2010) In the recent study, the authors classified apparel product, perfuse and cosmetics as self-image projective product. (Veronica, 2010) The targeted market segment would affect the marketing strategies applied in different market. (Veronica, 2010) In the other researches, product categories can be categories into hedonic or utilitarian element. (Crowley, 1992) Hedonic products are primarily related to sensory attributes and concentrate on consumatory effective gratification whereas utilitarian products are mainly associated with functional and non-sensory attributes and focus on fulfillment of instrumental needs. (Crowley, 1992) According to the research of Jung and Lee (2009), Korean and United Stated beauty magazines consisted a lot of body-related products than non-body related products advertisement, with a ratio 91.1 to 8.9. The body-related products include clothing, beauty product, diet services, and accessories. 2.3.9 Product origin The country of production has certain degree of influence on the consumers decision making process. Zhou (2004) provided some evidence in study that Chinese consumer is willing to pay more on the western product, mainly because of the common belief to reflex the prestige and social status. There is some opposite point of view from Nelson(2004). He stated that there is growing population who are supporting the local product and cultural identity. 2.3.10 Whitening function of the product Skin whitening product is a global trend throughout the world. There is a huge market opportunity for Europe, Asia and the United States market. (Deirdre, B, Helen, C, Mark, D, nd) According Ashikari (2005), whitening and lighten product growth rapidly in Asia which influence by the Asian wealth and growing consumer cultures. Mostly, the whitening function of product can classified to UV features, whitening effect and function in both way.UV features of product can decrease the damage and protect the skin from ultraviolet rays and long time exposure under the sun. In additional, the role of whitening effect shows the product focus on lightening complexion of womens skin, which from the yellow or darker skin color to white and fair skin color. (Johanson, 1998) The example of products with whitening effect are Kose, Za, Olay, Lancome, Nivea and Sk II, normally we can found it in shopping mall. With the trend of whiteness, a lot of companies introduce a lot of whitening and UV function of product, and then customer can kills 2 birds with one stone with the multi-functional product. 2.3.11 Degree of sun protection factor (SPF) In the market, there is a lot of cosmetic and skin care product contained sun protection factor (SPF), which can protect our skin from the direct ray from the sun. The different degrees of SPF have different functions. In the research conducted by Autier et al. (1999), they assessed the impact of the 2 different degree of sunscreen sun protection factor (SPF) of unlabeled product on the duration of sun exposure in two groups of young people. They concluded that the volunteers who used SPF 30 were exposure 25% longer than these who used SPF 10. The result of the finding is not surprising. The doubt in this research is on the basis of increased exposure, there was no difference in sunburn or skin-reddening episodes in the two study groups. 2.3.12 Origin of model Model can be classified into different ethnic groups, such as Asian (Chinese/ East Asian, Malay or Indian), Caucasian, or mixed. In the study by (Eric P. H. Li, Hyun,J.M, Kimura, J, Russell, W. B, Bahl, S, 2008; Cheng, H, Katherine, F, Shaw, P, 2005; ), authors found that most of the Asian beauty product advertisements using Caucasian model. The underlying reason is the globally recognized beauty standard. According to Goon and Craven, the popularity of Caucasian and Eurasian models reflects the postcolonial structure of commoditization and consumerism and is still influenced by a colonial past. In the other study, it also revealed 70.2% Caucasian model was used frequently in Korean advertisement to promote their product. (Jaehee, J, Lee, Y, J, 2009) This phenomenon happened because the fair skin has been aggressively marketed across Asian culture over this past decade. According to (Sean, R, 2003), white women with those characteristics such as lean, pure and radiant images are representing the feminine ideal and identification. Whiteness also presumes the ideas of purity, integrity, decency and auspiciousness. (Russell, Wilson, and Hall 1992; Sean, R, 2003) By the way, model of the advertisement always plays an important role to deliver the message to the targeted audiences and it pervasive to our daily life. The particular magazines readers will project themselves as the models appear in the magazines advertisement, which enable them to make a positive impact to them, and inevitably make a good evaluation to the product. Besides, the researchers also found that Caucasian women were more willing presented in sexual portrayals which compare with Asian women. (Cheng, H, Katherine, F, Shaw, P, 2005; Christina N. Baker1, 2005) This reason may due to the Asian women are influence by the Confucian culture and philosophy of them has not yet been prepared. (Cheng, H, Katherine, F, Shaw, P, 2005) 2.3.13 Demographics of model Age of the model of the advertisement also acts as a factor influence the consumer behavior. (Chang, C, C, 2008) People are keen to be fresh, beauty and look younger than their actual age. If the model of the advertisement is forties or old featured, then the young generation of consumer may categorized the product as not for me based on this factor. (Chang, C, C, 2008) The result analysis of Women Stereotypes Portrayed in Print Ads by Luxury Fashion Brands found that most of the young model are majority in the advertisement of magazine which is 72.7% (15 and 30 years old). (Carlos, M, M, Paloma, D, S, 2008) 2.3.14 Celebrities Used Celebrity endorsement is the growing trend in the magazine advertisement. A celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. (McCracken 1989, pg. 310). Credibility and attractiveness are the two important criteria to improve the persuasiveness of the advertisement. Hence, the companies are strike to determine the element of credibility and attractiveness to present their advertisement to public. (Kahle and Kahle 2006). Furthermore, Friedman and Friedman (1979) showed that celebrities endorsement is more eyes catching than expert or typical consumer endorsers in advertisement recall and brand name recall, in spite of the product type. In the other research also showed there are a positive effect between adolescents word-of-mouth intentions and brand loyalty among the celebrity sports athletes. (Bush, Martin, and Bush 2004) Besides, female teenagers word-of-mouth intentions are more affected by female celebrities than male celebrities, and female teenagers agree more than male teenagers that they are affected by celebrities in buying certain brands. (Bush, Martin, and Bush 2004) By applying attribution theory, Mowen (1980) used it to explain on the effectiveness of celebrity endorsement. The effectiveness of celebrity endorsement is largely correlated to the consumers willingness to understand the causal reasons for a celebrity to endorse the product. The celebrity endorsement strategy works best if consumers think that the celebrity endorses the product because the celebrity can symbolize the product, rather than the financial incentives. Mowen (1980) Furthermore, Asian celebrity perceived their success is highly related to their fair skin. (Eric, Hyun, Russel, Junko, Shalini, 2008) 2.3.15 Appearance of model Based on the research conducted by Thomas and Treiber (2000), the advertisers prefer to use gorgeous model to represent their product. It can indirectly inform the reader they can as beautiful as the model after them using the product. In the research study named Real Beauty in Advertising: Fab or Fad, appearance was the main subject. It usually used to refer the link between the usage of the particular product and the consequences after of using that product. According to the research, model likes to apply the heavy makeup, such as applied lipstick and particular perfume to become more attractiveness and appeal to public (Reichert Lambaise, 2003, p126). 2.3.16 Apparel of model There are different degree dressing of the model, however nudity of the model becomes a rising trend in the advertisement of the magazines; it also associated with the idea of sexual attractiveness. (Bridgette Desmond, nd) Generally, there are 4 categories of the nudity which are demure, suggestive, partially clad and nude. (Jaehee, J, Lee, Y, J, 2009) According to (Jaehee, J, Lee, Y, J, 2009 Reichert, T, Carpenter, C, 2004), demure dress was defined as everyday dress which included walking shorts, but excluded short-shorts or underwear. Suggestive dress defined as partially exposed the upper body, such as unbuttoned blouses or muscle shirts. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004), According to the studies conducted by scholars, Models were considered partially clad if they were shown in underwear or bathing suits. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004) Nude was represent models were holding only a towel or if the photograph was composed so that genitals were concealed. (Jaehee, J, Lee, Y, J, 2011; Carpenter, C, Reichert, T, 2004) Sex approach is more appeal to the male consumer, given the evidence that in year 2003, four out of five women who are appeared in the advertisement were suggestively dress, partially clad, or nude. (Bridgette Desmond, nd) An interesting study conducted by the Desmond, B (2008) stated that society nowadays becomes more sexually explicit and adapt with the high degree nudity level in the advertisement. Even so, there are some the magazines also prefer demure dress, since they target the wider variety of groups. (Bridgette Desmond, nd) 2.3.17 Hairstyle of model In the judgment female beauty, hair color, hair length, and hair style plays a vital role in positive rating on attractiveness. In the research of Mbure, 2009, 63.6% of models, 63.6% had long hair length, and 36.4% of model had short hair length. Besides, in the same research, the author found that 70.8% of model had straight hair and 29.2% of model non-straight hair style, such as kinky, wavy, medium curly, braided and so on. (Mbure, 2009) 2.3.18 Degree of models whitening Skin color stratification is a crucial sociological issue, which included the difference between lightness and darkness of skin tone. (Micaela, 2005) According to Hunter (2002), light skin tone works as capital to women. Moreover, it symbolizes status, educated person, and high income. Light skin tone also associated with sexual attractiveness. In her analysis, it showed that light skin of African American women represent the higher personal earnings and higher spousal status. According to the other research, the author found that prominent models were more likely prefer to be light skin tone than medium skin tone or dark skin tone. However, models minority were less likely to be seen in the workplace than whites but more likely to be portrayed in leisure places and school than whites. Low volumes of studies emphasize on the interpretation of white beauty idea among Asian female. Meanwhile, Sahay Piran (1997) also revealed that the desire to be light skinned was higher the darker am ong South Asian-Canadian females. In the research title Comparisons of Cosmetic Advertisements: Strategies for cultural adaptation in Womens Magazines in Taiwan also shown that most models in Nong-Nong and Elle Taiwan magazines were displayed in a light skin tone; regardless whether the model was western or Asian looks. (Pu, Y, R, 2003) Furthermore, in another research also reflects that light skin tone is ideals in advertising. It were advanced using a diversify of strategies consisting the promotion of benefits related to skin lightening such as skin related (e.g. Increased moisture), emotional (e.g. Increased self confidence) and relational/social (e.g. increased attention from the opposite sex). Mak (2007) Furthermore, among 58 models, 30 models were light skinned, 16 models had medium brown skin tone (mid-point of dark and light brown) and only 9 models were dark skinned. (Mbure, 2009) 2.3.19 Most frequently shown body part Study of Carlos, M, M, Paloma, D, S, (2008) defined human body as dressed body, and the external appearance, such as hand, neck and face play an important role of the first impression while meeting someone. On the same time, different kind of body part shown in the magazines advertisement conveyed the different kind of messages that convey messages to the magazines reader. Most often, marketer emphasized certain body display based on the product categories, such as face with skin care product or upper body part with body care product. In the recent study, researchers found that the advertisement in Korea and Taiwan more focus on the models face rather than bod

The Ideal Hero :: essays research papers

There is always a common, ideal, hero a person may have in may have in mid. One might stereotype against the sex of the imaginative ideal hero to finalize their judgement on whether they will have the qualities of being a true hero. Having the same cultural perception will 'box out' other ideas that another person may have suggested. Relying on these stereotypes brought out by others, we are able to use them to build our own stereotypical understanding of a hero. But the true question is, how are they brought up to be a hero? The common stereotypical view of a true hero would tend to be big and muscular. Never will you see a small and skinny boy walking into a free falling ton of bricks to save his loved ones. Take 'Superman' for example, he would be seen to have the qualities of what a true hero would strive for. The quality in which only a male would suit for stereotypically, as for women they are more commonly seen to be less heroic and more of a household slave. Heroes would commonly be seen to be male as they would have the courage to fight for what he believes in. They aspects of which we can only see in a male as they are more commonly seen to come back home with a female at his hand to massage him and feed his needs. Males and females are quite the opposite in what they look for in each other. A male would look for a nice innocent, good looking girl, where as a female would want to look for a man who is strong and will protect her at any means. This then comes to show how females then become reliant on a male for her safety needs. Heroes always start from the somewhere and then train till they reach the needed standard where they are then needed to protect their city. Having the abilities, they still must train to maintain the control over the power they now possess. Spiderman is an example, he once was originally a young man whose goal was just to get into university and study science, while on an excursion to a museum he was bitten by a venomous spider, having no life taking effects but instead turning him into a man who now possesses spidery features. Then once having control over the power he now possesses he must arise at every moment where his city and loved ones may run into danger.

Psychology of Health in the Workplace Paper Essay

 · Describe the relationship between health and psychology.  · Identify specific lifestyle choices that affect health and psychology in the workplace.  · Provide examples of lifestyle choices to enhance health and prevent illness. Format your paper consistent with APA guidelines Listening isn’t enough; you must also take notes. Taking notes can help you get a better grasp on the information you are hearing. This is yet another great study tip. Even if you feel like you know the information, make a habit of writing these types of notes. This file contains HCA 250 Week 1 Psychology of Health in the Workplace Paper Health Care – General Health Care Write a 500- to 700-word paper on health and psychology. Include the following:  · Describe the relationship between health and psychology.  · Identify specific lifestyle choices that affect health and psychology in the workplace.  · Provide examples of lifestyle choices to enhance health and prevent illness. Format your paper consistent with APA guidelines Listening isn’t enough; you must also take notes. Taking notes can help you  get a better grasp on the information you are hearing. This is yet another great study tip. Even if you feel like you know the information, make a habit of writing these types of notes. This file contains HCA 250 Week 1 Psychology of Health in the Workplace Paper Health Care – General Health Care Write a 500- to 700-word paper on health and psychology. Include the following:  · Describe the relationship between health and psychology.  · Identify specific lifestyle choices that affect health and psychology in the workp†¦ Find needed answers here – https://bitly.com/1wyR03z Listening isn’t enough; you must also take notes. Taking notes can help you get a better grasp on the information you are hearing. This is yet another great study tip. Even if you feel like you know the information, make a habit of writing these types of notes. Health Care – General Health Care